AX OTT | Experience Management
AX OTT (Over The Top) - Advanced User Experience Monitoring
NSPs today face a challenging and ever-changing landscape where they are seeking solutions to support them in delivering a superior user experience. With increased competition, NSPs are experiencing a decrease in Average Revenue per User (ARPU). Meanwhile, the growing demand for data is putting additional pressure on CAPEX. To meet all of these challenges, NSPs need solutions that can help them improve efficiency, optimize their networks, and deliver the best possible user experience. One such solution is a Mobile User Experience Management (MUEM) platform.
This type of platform provides end-to-end visibility into the entire mobile user experience, from device to network to applications. It also offers real-time analytics and insight that can help NSPs identify and resolve issues quickly. With MUEM, NSPs can proactively manage the mobile user experience and deliver the superior experience that users expect and deserve.
Key Features of AX OTT
AX OTT (over-the-top) helps NSPs to deliver premium user experience while achieving OPEX savings through minimizing effort and time on troubleshooting engineering cases and by improving network and service quality.
Reduce operating expenses by collecting data from end-user devices
Improve network & service quality based on customer perspective
Increase customer care efficiency by reducing ticket handling times
Propose value to MNO, FNO, OTTs
Gather end user perception and technical KPIs at once
AX OTT provides a comprehensive solution for NSPs looking to improve network and service quality while minimizing effort and time on troubleshooting engineering cases. The solution helps NSPs quickly identify and fix problems in the network while delivering premium user experience. In addition, AX OTT provides a wide range of features and benefits that helps NSPs achieve OPEX savings. Some of the key features and benefits include: real-time visibility into the network, ability to identify and fix problems quickly, ability to remotely troubleshoot problems, ability to improve service quality, and ability to reduce time on troubleshooting engineering cases
AX OTT Features & Functionalities
End Device: Android Client-Side Measurement Services (AX OTT Probe)
Passive data monitoring
Active data monitoring - initiated by network system or operator (on demand and scheduled)
Flexible SDK able to integrate with different apps (Self care, engineering, third party OTT service provider apps…)
Client advanced mode – run dump (TCP/IP tracing on client)
E2E Analysis Expansion by tracing client, network and server side
AX OTT Correlator Axtract engine combine raw/processed data with AX OTT device probe enabling
AX OTT Measurement services expansion providing e2e analyzes (Device TCP/IP, Speed test/ Webserver TCP/IP)
MNO Device UE tracing
Android TV Service Monitoring
Probe on mobile devices
Probe on set top boxes
Active and passive monitoring
Android TV / STB self care app
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Experience Management - Main Use Cases
AX Probe agent for real OTT SKPI measuring
AX Probe can be used as a standalone agent/library or as part of a customer support app for initiating different tests towards various OTTs (such as YouTube, Netflix, etc.). Enriching such data with different parameters (e.g. network, location, device, etc.) results in a unique description of End User Experience.
AX Probe agent with network traffic analysing module
AX OTT platform can initiate different tests ('legacy' or OTTs) on AX Probe. Correlating these SKPI with network traffic data, AX OTT engine creates an "e2e view" and identifies potential bottlenecks in different OTT services with degraded user experience.
AX Probe agent with User Equipment Traffic Recording (UETR) from mobile network
AX OTT platform for UETR combines SKPI from AX Probe for specific UE with UETR message (flow of inter node events and measurements for a specific UE). Correlating and processing data, NSP can identify problems and their roots in RAN and CORE networks in the context of "poor" end user performance.
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